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Course Brief

This course is designed to equip you with the essential skills to plan, execute, and optimize social media marketing campaigns across platforms. You’ll learn the fundamentals of content creation, audience targeting, ad strategy, analytics, and budget management. Whether you’re a small business owner, freelancer, or aspiring marketer, this course will help you build a strong online presence and run result-driven social media ad campaigns.

Tentative Course Outlines

  •  Introduction to Social Media Marketing
  • Understanding Algorithms & User Behavior
  •  Creating a Winning Social Media Strategy
  •  Content Planning & Creation Tools
  • Facebook & Instagram Organic Growth Tactics
  •  Facebook & Instagram Paid Ads (Meta Ads Manager)
  •  Audience Targeting & Retargeting Techniques
  • Ad Copywriting & Creative Best Practices
  •  Analytics, Reporting & A/B Testing
  • Budgeting, Scaling & Campaign Optimization
  • Freelancing & Career Opportunities in SMM
  • Final Project: Create & Run a Live Campaign
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Total FEE = 12,000 pkr

Eligibility Criteria

– Matric or Equivalent and Above
– Must have own laptop
– Basic Knowledge of Computer

Classes Schedule

Classes per Week = 2 – 4
Each Class Duration = 2 Hours

Admission Schedule

FEE Submission Deadline = 25/08/25

Commencement of Classes = 01/09/25

Note: Admission will be closed once seats are filled.

Contact and Address

Contact Person:
03327353582 , 03007818618

Office: BZU IT Center, Behind Central Library, Opposite Institute of Physics (new building)

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